Floodgate’s Mike Maples explains how startups that most people ‘don’t like’ are the best ones to back

Equity
886 Episodes • Last Episode: August 7, 2024

Mike Maples Jr. is a prolific angel investor and co-founder of early-stage venture firm Floodgate.

Over the years, he’s taken a lot of bets. Some have paid off handsomely (Twitter, Twitch, Lyft and Bazaarvoice, for example). Others have not.

I interviewed him for a recent episode of Equity Podcast, and we dug into a number of topics, including some of his most memorable investments, the one that got away, what he looks for when evaluating startups that pitch him and his new book that he co-authored with Peter Ziebelman called “Pattern Breakers: Why Some Startups Change the Future.”

This interview has been edited for clarity and brevity:

TechCrunch: You coined the term “Thunder Lizards,” a metaphor from Godzilla for the tiny number of truly exceptional companies that are wildly disruptive capitalist mutations. How did you come up with that?

Mike Maples: I was looking for a term that wasn’t too jargony sounding. Thunder Lizard — the metaphor does come from Godzilla, and Godzilla was hatched from radioactive atomic eggs and swam across the ocean and emerged with an attitude and began breathing fire and swiping holes in buildings and eating train cars like sausage links. And I always just thought that was a good metaphor for a startup — these capitalist mutations that appear seemingly out of nowhere and change the rules, whether you like it or not. My job is to spot them when they’re at the atomic eggs phase.

Is it harder now to find these atomic eggs than it was, say, 10 or 15 years ago?

It might be. I think there’s roughly the same number, but there’s a lot more noise. A friend of mine, Andy Rachleff, who helped start Benchmark, tried to understand how many companies a year are created that ever get to $100 million in revenue as independent companies. It’s on the order of about 30 in the United States, plus or minus five. Not that many. 

There are lots of startups that have good exits. But there are not that many that truly change the future. So 15 years ago, it was easier to bet that an entrepreneur was doing their startup for authentic reasons, rather than they thought they wanted to be a high-status founder.

So it’s much more competitive now to invest, is it? 

Yes. And ironically, when a startup opportunity is competitive from an investment point of view, usually that’s a bad sign. Usually that’s a sign that everybody likes it, which means it’s too similar to what’s already come before. And so the best startups that I’ve been involved with are radically different from anything that’s ever happened.

The great startups are sort of an affront to the present. They’re a disagreement with the present. And as a result, most people don’t like them, and if too many people do, it’s not enough of a breakthrough. It’s off-putting [when there’s too much other investor interest]…It’s the ideas that polarize that win. It’s the ones that most people dislike. But a small number of people say, ‘Oh my gosh, where have you been all my life? I’m desperate for this.’ And so that’s what we’re really looking for. 

We talk about risk, we talk about bets, we talk about successes. But I’m sure along the way, there were some of those bets that didn’t exactly pay off. Can you think of any that memorably stood out to you where you learned a lot?

Warren Buffett invests in corporations, and Warren used to say, and still does say, rule No. 1, don’t lose your money. Rule No. 2, don’t forget rule No. 1. Rule No. 1 in my business is don’t pass on Airbnb, because you can only lose 100% of your money. So Brian Chesky offered me a chance to invest, and it would have been at a $1.5 million valuation, and had I invested, I would have made 6,000 times my money. 

That may have been a miss, but you’ve had a ton of success stories, like Lyft. How did you come to invest in the company?  

Some of it was instinct and luck and timing and a bunch of other things. Lyft harnessed an inflection of GPS chips and the iPhone 4s. Inflections matter a lot because they let the founders fight unfair. So business is never a fair fight. The advantage goes to the incumbents by default. So the startup has to have a mechanism to make the fight unfair on their terms. They need a weapon, an asymmetric weapon, to wage warfare on the present. The inflection is a new thing that provides new empowerment that an entrepreneur can harness to create something radical. 

So you mentioned that in areas like genomics, AI, there’s still numerous opportunities for major shifts. In your opinion, have we reached an inflection point in AI, or is that still coming?

AI is one of these things that it almost seems more than just an inflection. It almost seems like a sea change, right? It’s like, when I was a kid, the IBM PC and the Apple II ushered in the era of mass computation. And you know, you had Moore’s Law and computers proliferating, and then you had this era of mass connectivity with the internet and the smartphone, where you’re connecting everybody in the world in these networks. And now it feels like we have this era of mass cognition, where cognitive operations are starting to become cheaper and cheaper and more powerful. And so what I’m seeing is inflections every week. Every week there’s a new LLM that leapfrogs the prior one, or Sam Altman does a new demo that makes what just seemed remarkable, obsolete.

So in your opinion, this AI sea change, is it? Is it a legitimate one, or do you feel like it’s overhyped at all?

I think that both could be true at the same time.

I think that AI will be directionally transformative, and I think that the believers in it are right, but there will be some massively overvalued companies.

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes over at Simplecast.

Latest

Equity

Episodes

In today’s episode of Equity Podcast, Mary Ann Azevedo talked to Flourish Ventures co-founders Tilman Ehrbeck, Emmalyn Shaw and Arjuna Costa about a variety of…

Flourish Ventures on repeat founders, emerging markets and when not to hop on the AI bandwagon

AI hardware has taken on a new shape with Friend’s $99 necklace — a pendant that gives you an AI friend to talk to and…

AI friends, deepfake foes and which Tiger Global partner is leaving now

Global startup funding was up 16% in the second quarter, according to Crunchbase data, led by an uptick in mega-rounds. That increase was led, unsurprisingly,…

Global startup funding is picking up with AI still in the spotlight

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. Today’s episode is packed with M&A talk, how one YouTuber…

Stripe’s easy-peasy acquisition and why is Twitch still losing money?

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. This episode is packed with some significant fundraises, a potentially…

Alphabet is clearly looking to buy, so who’s selling, and why did Wiz say no?

Maven Ventures general partner Sara Deshpande has been investing in the consumer tech space for a decade. Over time, the seed-stage venture firm has backed…

Cracking the AI and consumer code with early Zoom-backer Maven Ventures

On today’s episode of Equity, Rebecca Bellan did a deep dive into the CrowdStrike outage that affected around 8.5 million Windows devices around the world,…

CrowdStrike’s fallout, Harris’s stance on tech and Yandex’s rise from the ashes

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. This episode is packed with deals, antitrust musings, AI and…

Silicon Valley’s impact on the election and an acquisition making our HeadSpin

Renegade Partners co-founders Renata Quintini and Roseanne Wincek have seen it all in their careers — notably over the past four years when they launched…

If the music stops, which startup gets a chair? Renegade Partners’ co-founders are finding out

On today’s episode of Equity, Rebecca Bellan explored Google’s reported talks to acquire Wiz, a cloud security company, for around $23 billion. Wiz provides an…

Google’s talks to buy Wiz, and the gap between AI spending and AI revenue

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. This episode is packed with deals, antitrust musings, AI and…

There’s always something happening to OpenAI’s board

On today’s episode of Equity, we’re taking a look at news you might’ve missed over the holiday weekend here in the U.S., starting with the…

A new trend for seed VCs and the scariest part about OpenAI’s data breach

What’s the common thread between Tesla, building startups, General Motors venture capital and Lyft?  Jon McNeill, co-founder and partner of DVx Ventures, joins TechCrunch editor…

Jon McNeill on VC 2.0 and creating startups in house

Welcome back to another recap of Equity, TechCrunch’s flagship podcast about the business of startups. This episode is jam-packed with deals, hot topics and the…

AI-powered drug development, VW teams up with Rivian and DEI is ‘bad’

Apple has been named the first of tech’s so-called “gatekeepers” to be charged for violating the EU’s Digital Markets Act. In a press release this…

The EU’s DMA is coming for Apple, and X bots are on the loose

Get ready for a jam-packed episode of Equity, TechCrunch’s flagship podcast about the business of startups! This week, co-hosts Mary Ann Azevedo and Haje Kamps…

Ilya Sutskever’s new AI venture, and time to BeReal about bankruptcy
Startups

Do co-CEOs make sense?

In this week’s episode of Equity, Haje Kamps and Mary Ann Azevedo delve into the recent decision by fintech company Brex to abandon its co-CEO…

Do co-CEOs make sense?

This week on Equity, we discussed some big news that really matters: How Black founders are addressing the diversity gap in AI chatbots. We’ve all…

Black founders are customizing ChatGPT as crypto makes a comeback

In today’s episode of TechCrunch’s Equity podcast, Mary Ann Azevedo, Becca Szkutak and Haje Kamps dug into three very different but all interesting deals of the week. Haje…

Raspberry Pi goes public, Musk drops his OpenAI lawsuit and startups compete with Apple Intelligence

Vanessa Larco, a partner at New Enterprise Associates (NEA), believes that generative AI’s impact on the world of SaaS could be huge. The investor joined…

NEA’s Vanessa Larco says generative AI will change the SaaS pricing model – and that’s a good thing

Apple’s WWDC is just hours away, and we’re gearing up for big announcements on — you guessed it — AI. TechCrunch’s Brian Heater tells us…

Byju’s valuation shakeup and what’s ahead for WWDC

As always, there was a lot happening in startup land this week, and the Equity team had so much fun breaking it down for you.…

Robinhood’s crypto bet, AI-powered healthcare, and Fisker’s fall 

Consumer startups have taken a hit when it comes to venture funding. But according to Eurie Kim, partner at Forerunner Ventures and founding member of…

Every startup has AI in its pitch deck and it should

We’re kicking off the week with a deep dive from this weekend into the demise of electric vehicle startup Fisker at the hands of its…

Inside the demise of EV startup Fisker, and X’s new rules allow adult content

Welcome back to Friday Equity! We kick things off with the Deal of the Week. First up, xAI. Elon Musk has once again proven that…

Who’s (not) IPO-ing, and what’s going on with BaaS?

It’s no secret that the bar for startups to land a Series A has risen, but has it risen too high? According to Jenny Fielding,…

Peering into the ‘Series A chasm’ with Everywhere Ventures’ Jenny Fielding

We’re kicking off the short week with news about Elon Musk, and no, it’s not about X or Tesla. Instead, we’re talking about Musk’s other…

Musk’s xAI raises fresh capital while Synapse’s bankruptcy could impact millions

It was an event-filled week in startup land, and the Equity crew had a blast breaking it down for you. On today’s episode of TechCrunch’s…

The proposed AI ‘kill switch,’ and why it’s rough out there for emerging fund managers

For this episode of Equity, we spoke to two Aussie VCs: Dan Krasnostein of Square Peg and Gabrielle Munzer of Main Sequence.

How Australian startups can crack the US market

Last week was a big one for AI news, and one thing that stood out to us was OpenAI’s deal with Reddit. Per the terms of…

Maven takes the clout-chasing out of social media as Reddit teams up with OpenAI