Jordan Crook

TechCrunch

Jordan Crook was the Deputy Editor of TechCrunch.

Jordan Crook

Latest from Jordan Crook

Call of Duty is one of the biggest franchises in the world of gaming, and we’re just a few short weeks from the debut of the next title. Welcome to…

Watch Activision unveil the next generation of Call of Duty right here

Disrupt is just a few short weeks away. Alongside our return to a live, in-person show, we’ve beefed up the Battlefield program. Two hundred companies have been hand selected by…

Announcing the stellar VC judges for the TC Disrupt Startup Battlefield Finals

Featured Article

Announcing the agenda for TechCrunch Disrupt 2022

Disrupt is turning 12 years old. If it were a human, it would be addicted to technology (which it is) and starting to get an attitude (again, yes). But after a couple of years coming to you virtually, the world’s most impactful tech startup conference is coming back to real…

Announcing the agenda for TechCrunch Disrupt 2022

Founders, whales and the sea change in the entrepreneurial energy

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our Wednesday show, where we niche down to a single topic, think about a question and unpack the rest. This week, Natasha and Alex asked: Despite all the dollars and deals out there, does…

Founders, whales and the sea change in the entrepreneurial energy

Since departing his role as Casper CEO in 2021, Philip Krim has spent the majority of his time investing and incubating companies via Montauk Ventures. The latest is an insurance…

Casper king Philip Krim is getting into the insurance business
Startups

Wonderbelly is taking on Tums

Deep tech and D2C have very little in common, except Noah Kraft. The Doppler Labs founder, who first came into the spotlight in 2014 with the launch of a wireless…

Wonderbelly is taking on Tums

Folks dedicated to the world of NFTs have access to loads of analytics and browsing tools, but none of them really work together. At least, that’s how new startup Curio…

Curio lets NFT die-hards browse, track and buy all in one browser tab

As many millennials struggle to come up with the cash to buy their first home, plenty of other folks are looking to buy their second. Summer is squarely aimed at…

Summer launches to let you ‘try before you buy’ a second home

Featured Article

Airbnb is reinventing itself — Brian Chesky tells us why

We sat down with founder and CEO Brian Chesky to discuss the release, where Airbnb is headed and how he’s planning for the future.

Airbnb is reinventing itself — Brian Chesky tells us why

Featured Article

Airbnb’s huge summer update preps for a new era of travel

Last year, Airbnb CEO Brian Chesky said that the single-biggest challenge for the company was thinking like a startup, despite Airbnb’s tremendous growth over the last decade. The pandemic, he said, spurred the need to simplify and focus to survive. Since, Airbnb has put out hundreds of new features. Today,…

Airbnb’s huge summer update preps for a new era of travel

There is no shortage of platforms out there to sell your old stuff. From thredUp and The RealReal to Facebook Marketplace to eBay, the tech world has long sought to…

Flyp wants to give power resellers enterprise-grade e-commerce tooling

At TechCrunch Early Stage, we sat down with Felicis Ventures partners Viviana Faga and Niki Pezeshki to talk about scaling, and why it’s crucial to be “10x better” than the…

Felicis Ventures partners share the four pillars of scaling a SaaS startup

Perfect pitch, a singer’s ability to produce any given musical note without a reference tone, is a rare phenomenon — only 1-5 people out of every 10,000 have it. While…

VC Lotti Siniscalco shares dos and don’ts in the Pitch Deck Teardown at TC Early Stage

As Ariana Grande would say, god is a woman. So it should come as no surprise that Chief, the network designed to develop the leadership skills of women, has hit…

Women’s leadership network Chief surges to unicorn status

You’ve been head down and hard at work for what feels like a lifetime, you have an MVP to show for all that sweat equity and you’re ready to jump-start…

Learn how to get into Y Combinator at TC Early Stage

What determines the trajectory of your company? Is it the quality of your idea, perfect product market fit, your bold plan to TAM? One thing trumps these other important factors.…

Unicorn founder Julia Collins shows how to tell your story to attract investors at TC Early Stage

Wherever we are in the journey of navigating a pandemic, remote work is still hot. Electric, one of the many companies making it easier for organizations to work remotely, has…

Lightning strikes again as Electric hits unicorn status

Tapping personal savings or invoking the friends and family plan are signature hallmarks of fledgling startup finance. Eventually though, the majority of early-stage founders will leave their bootstrapping days behind…

Learn how to land your first investor from Sequoia’s Jess Lee at TC Early Stage

All early-stage startup founders face countless challenges as they work to build, launch and scale a successful business. But confusing U.S. immigration and visa policies present an additional, dense layer…

Legal eagle Lindsey Mignano shares top VC financing tips at TC Early Stage

In the early stages of building a startup, founders need every competitive advantage they can bring to bear. You’re not only competing against established players, but also with other pre-launch…

Atomic’s Hadley Wilkins defines the why, what and how of brand building at TC Early Stage

Software as a service (SaaS) — both a revelation and a revolution — completely disrupted the decades-old software selling paradigm. It turned buying software from an infrequent, high-cost and, for…

We’re breaking down usage-based pricing and growth strategies at TechCrunch Early Stage

If you followed along with the 2021-22 Formula 1 season, you know that Netflix’s latest installment of Formula 1: Drive To Survive is certain to be a doozy. Luckily, the…

Did Netflix ruin Formula 1 with ‘Drive To Survive’?

Early startup founders may truly believe they’ll become the dominant player and capture their total addressable market (TAM). Most investors aren’t interested unless that number starts with a B. However,…

Felicis Ventures’ Aydin Senkut and GP Viviana Faga take you from wedge to TAM at TC Early Stage

Despite the fact that we spend more on healthcare per capita, the U.S. leads the wealthy world in maternal mortality. And health inequity plays a big part. Zaya Care, founded…

Zaya Care partners with payers to bring the European model of maternal care to the States

Spotify and Discord both appear to be down. TechCrunchers and the Twittersphere alike are experiencing difficulty logging in to Spotify. Folks are reporting on Twitter that opening the Spotify app…

Spotify bounces back as Discord hobbles back online after outage

Sure, you can find plenty of big-name companies that bootstrapped their way to success without any outside investment — Calendly, GoPro, MailChimp and SPANX come to mind. Historically though, the…

Slava Rubin and Sahil Lavingia break down crowdfunding options at TechCrunch Early Stage

Congratulations. You’ve built a startup with a solid track record that includes an MVP, an established user base and maybe even consistent revenue. You’ve delivered on your early milestones and…

Stellation Capital’s Peter Boyce outlines how to get the best investors and terms for your Series A fundraise at TechCrunch Early Stage

Collaboration has always been at the heart of what Figma does. Founder Dylan Field worked for years before launching Figma with the sole mission of making design a multiplayer game.…

Figma brings whiteboarding to the iPad

Every founder wants to crack the code that will let them attract, engage and retain lots of customers quickly, consistently and at scale. Marketing tactics from the “aughts” — like…

Defy.vc’s Brian Rothenberg explains growth marketing strategies that don’t break the bank at TC Early Stage

“We look for founders who have a combination of domain insight and domain experience,” said Kindred Ventures’ Kanyi Maqubela.

Inside the pitch deck that won Heartbeat Health’s first investment check