Sponsored Content by Oracle

ByMyCell Founder Q&A: Building a biotech startup in Brazil for healthier crops

Agricultural harvesting at the last light of day, aerial view.

ByMyCell, a Brazilian startup that applies modern genomics research to agriculture, is using Oracle Cloud Infrastructure (OCI) to help farmers and their suppliers maximize crop production sustainably.

Leo Leung, Vice President of Oracle Tech and OCI talks with ByMyCell founder and CTO Rafael Silva-Rocha about how technology can help. The interview was edited for length and clarity.

Leo Leung: What’s the startup environment like there?

Rafael Silva-Rocha: We are in São Paulo state, which accounts for about 40% of the Brazilian economy. A number of unicorns were born here. But one difference here is that if a Brazilian company wants venture capital, it must generate revenue from the beginning. It can’t say, “Oh, I have this nice technology, but no clients.”

Leo Leung: What problem is ByMyCell taking on? Who are your customers?

Rafael Silva-Rocha: We are a biotech company focused on simplifying genomics for agribusiness. My co-founder and I come from academic backgrounds dedicated to teaching and research. We started ByMyCell as we saw a way to build a technology solution to help Brazilian farms produce healthier crops. We target two kinds of customers – farmers and their suppliers. Farmers face challenges with inclement weather and in replacing chemicals with biologicals. Additionally, depending on the soil, certain combinations of soil and biologicals may not result in the expected crop yield. We provide a precision agriculture solution based on genomics microbiome analysis, which lists the microorganisms in the soil. With that information, farmers can make decisions based on data, not experimentation.

Second, our reports enable suppliers to tailor products to specific soil types. They can build products based on what is most appropriate for the soil, which helps the farmers grow healthier crops that yield higher growth. It is also good for the long-term health of the land.

By running genomics through our platform, they can select new microbes and deliver a new product up to six times faster than before. Also, our tests also show which biologicals will be most effective given each farm’s conditions.

Leo Leung: Before diving in, tell me more about the Brazil market?

Rafael Silva-Rocha: Agribusiness is one of the largest industries in Brazil, currently representing more than 20% of GDP and one-third of employment. Farmers are trying to reduce the amount of chemicals they use as they lead to soil degradation and impact plant growth. Switching from chemicals to biologicals—derived from naturally occurring materials—has the opposite effect, because it enhances soil fertility and promotes healthy development for a more sustainable and long-term solution, while also decreasing their carbon footprint. Our tests can show which biologicals will be more effective for their conditions. However, they can be trickier because it isn’t a broad-based approach and requires a farm to know the biological condition beforehand to correctly map to what products they use.

Leo Leung: What challenges do you see in terms of infrastructure or cloud services?

Rafael Silva-Rocha: The unfortunate side of working with AI and GPUs is that there are sometimes shortages—companies often compete for cloud resources. With Oracle it only takes 24 hours to release orders for new computing resources while with other cloud providers it can take a week. This speed is essential for delivering projects at the speed demanded by the customer. Additionally, Oracle offers superior price performance compared to other cloud vendors.

We decided to mix local and cloud. We generate the data and do the processing immediately; it reduces complexity and puts a lot of GPU computation there. And then we continue in the cloud. Having a hybrid infrastructure is okay for this stage, but more difficult to manage. 

Leo Leung: I believe that you are using AI Infrastructure and HPC Compute. Can you share more?

Rafael Silva-Rocha: In the lab, the type of genomic sequence data in the machine gets data from an electrical signal, not the classical ATGC sequence. We convert the noisy electrical signal into a DNA sequence into text. To do that, we have models trained by specialized companies, and we must run them on GPUs. I may get 30GB of data for a small farm, and I must compress that 10x coming from this very noisy signal into a DNA sequence like text. We then upload that to the cloud and run the pipeline to convert the mix of sequencing into structured data, where we can see which kind of microbes we have and the relative abundance.

The first part is on GPUs in the lab right now, and then the final turn runs in the cloud on an Oracle HeatWave database. That second part, which is also high-performance computing, is done with CPUs on the cloud.

Leo Leung: What other OCI products are you using?

Rafael Silva-Rocha: We are starting to play with the Oracle HeatWave database and should expand usage shortly. Now, we must integrate this data in a more accessible and scalable way. And then, we must train new models to make predictions because, at the end of the day, our clients don’t want a report, they want a decision: “Okay, this is the picture of my land. What should I do? And if I do that, how much more can I gain in productivity?”

Leo Leung: Did you develop applications on OCI?

Rafael Silva-Rocha: It’s entirely OCI. We have one app that is an automatic proposal generator that lets users calculate samples. Another is a lab information management app that provides the infrastructure to track and process samples.

Learn more about the ISV AI service offerings on OCI to help innovators accelerate the development and deployment of production-ready AI here.

For more information on OCI’s AI services, GenAI, and cloud applications—all on a best-in-class AI infrastructure, click here.


This article is presented by TC Brand Studio. This is paid content, TechCrunch editorial was not involved in the development of this article. Reach out to learn more about partnering with TC Brand Studio.

More TechCrunch

Ola Electric, India’s largest electric two-wheeler maker, saw its shares rise as much as 20% on its public debut on Friday, making it the biggest listing among Indian firms in…

Ola Electric surges in India’s biggest listing in two years

Rocket Lab surpassed $100 million in quarterly revenue for the first time, a 71% increase from the same quarter of last year. This is just one of several shiny accomplishments…

Rocket Lab’s sunny outlook bodes well for future constellation plans 

In 1996, two companies, Patersons HR and Payroll Solutions, formed a venture called CloudPay to provide payroll and payments services to enterprise clients. CloudPay grew quietly over the next several…

CloudPay, a payroll services provider, lands $120M in new funding

The vulnerabilities allowed one security researcher to peek inside the leak sites without having to log in.

Security bugs in ransomware leak sites helped save six companies from paying hefty ransoms

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according…

A comprehensive list of 2024 tech layoffs

A new “beta rabbit” mode adds some conversational AI chops to the Rabbit r1, particularly in more complex or multi-step instructions.

Rabbit’s r1 refines chats and timers, but its app-using ‘action model’ is still MIA

Los Angeles is notorious for its back-to-back traffic. Three events that promise to bring in millions of spectators from around the world — the 2026 World Cup, the Super Bowl…

Archer to set up air taxi network in LA by 2026 ahead of World Cup

Featured Article

Amazon is fumbling in India

Amazon’s decision to overlook quick-commerce in India is now looking like a significant misstep.

Amazon is fumbling in India

OpenAI’s GPT-4o, the generative AI model that powers the recently launched alpha of Advanced Voice Mode in ChatGPT, is the company’s first trained on voice as well as text and…

OpenAI finds that GPT-4o does some truly bizarre stuff sometimes

On Thursday, Box filled in a missing piece on its AI platform when it bought automated metadata extracting startup, Alphamoon.

Box adds crucial piece to its AI platform with Alphamoon acquisition

OpenAI has announced a new appointment to its board of directors: Zico Kolter. Kolter, a professor and director of the machine learning department at Carnegie Mellon, predominantly focuses his research…

OpenAI adds a Carnegie Mellon professor to its board of directors

Count Spotify and Epic Games among the Apple critics who are not happy with the iPhone maker’s newly revised compliance plan for the European Union’s Digital Markets Act (DMA). Shortly…

Spotify and Epic Games call Apple’s revised DMA compliance plan ‘confusing,’ ‘illegal’ and ‘unacceptable’

Thursday seeks to shake up conventional online dating in a crowded market. The app, which recently expanded to San Francisco, fosters intentional dating by restricting user access to Thursdays. At…

Thursday, the dating app that you can use only on Thursdays, expands to San Francisco

AI companies are gobbling up investor money and securing sky-high valuations early in their life cycle. This dynamic has many calling the AI industry a bubble. Nick Frosst, a co-founder…

Cohere co-founder Nick Frosst thinks everyone needs to be more realistic about what AI can and cannot do

Instagram is rolling out the ability for users to add up to 20 photos or videos to their feed carousels, as the platform embraces the trend of “photo dumps.” Back…

Instagram is embracing the ‘photo dump’

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Anyone paying…

Lyft ‘opens a can of whoop ass’ on surge pricing, Tesla’s Dojo explained and Saudi Arabia pumps $1.5B into Lucid

Flint Capital just closed its third fund at $160 million. Its has a unique strategy for finding its limited partner investors. 

Flint Capital raises a $160M through an unusual fund-raising strategy

Earlier this week it emerged that the DPC had instigated court proceedings seeking an injunction against X over the data processing without consent.

Elon Musk’s X agrees to pause EU data processing for training Grok

During testing, Google DeepMind’s table tennis bot was able to beat all of the beginner-level players it faced.

Google DeepMind develops a ‘solidly amateur’ table tennis robot

The X account announced that its Premium+ subscription would now be “fully” ad-free, leading some to question how this change would affect creator earnings.

As X sues advertisers over boycott, the app ditches all ads from its top subscription tier

Apple has further revised its compliance plan for the European Union’s Digital Markets Act (DMA) rulebook, which, since March, has forced it to give iOS developers more freedom over how…

Apple revises DMA compliance for App Store link-outs, applying fewer restrictions and a new fee structure

The rise of neobanks has been fascinating to witness, as a number of companies in recent years have grown from merely challenging traditional banks to being massive players in and…

Chime and Dave execs are coming to TechCrunch Disrupt 2024

If you visited the Wikipedia website on mobile this week, you might have seen a pop-up indicating that dark mode is ready for prime time.

How to enable Wikipedia’s dark mode

The home security company says attackers accessed databases containing customer home addresses, email addresses, and phone numbers.

Home security giant ADT says it was hacked

The Looking Glass Pro has a 6-inch display and a foldable base. It shows spatial images like those created with the Apple Vision Pro and iPhone 15 Pro.

Looking Glass’ new lineup includes a $300 phone-sized holographic display

TikTok’s latest offering is capitalizing on the app’s ability to serve as a discovery engine for other media — something its users already take advantage of by sharing short clips…

TikTok partners with Warner Bros. to become a discovery engine for TV and movies

Cocoon is a new startup built on the belief that greener steel production and the creation of concrete slag doesn’t have to be an either/or proposition.

Cocoon is transforming steel production runoff into a greener cement alternative

SoundHound, an AI company that makes voice interface tech used by car companies, restaurants and tech firms, is doubling down on enterprise services by playing consolidator in a crowded market.…

SoundHound acquires Amelia AI for $80M after it raised $189M+

Seeking mental health support is a complex process, but some founders believe that using AI to formalize techniques like cognitive behavioral therapy (CBT) can help folks who might not have…

Feeling Great’s new therapy app translates its psychiatrist co-founder’s experience into AI

The U.K.’s antitrust regulator has confirmed that it’s carrying out a formal antitrust investigation into Amazon’s ties with Anthropic, after Amazon recently completed a $4 billion investment into the AI startup.…

UK launches formal probe into Amazon’s ties with AI startup Anthropic