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Why Apple’s ‘Crush’ ad is so misguided

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Welcome to Week in Review: TechCrunch’s newsletter recapping the week’s biggest news.

This week Apple unveiled new iPad models at its Let Loose event, including a new 13-inch display for the iPad Air, as well as Tandem OLED and a new M4 chip for the iPad Pro. But its ad for the new iPad Pro made the biggest waves from the event, for all the wrong reasons. For Apple completionists, we compiled all of the new announcements in case you missed it. 

In the world of EVs, the embattled Fisker Ocean is facing yet another federal safety probe. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV surrounding claims of “inadvertent Automatic Emergency Braking.”

AI deepfakes took center stage at this year’s Met Gala. AI-generated images of Katy Perry and Rihanna, neither of whom attended the event, went viral on X. A good reminder that we can’t believe everything we see online.

It’s been a big week. Let’s get into it.

News

New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will demo new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company was preparing to announce a rival search engine product ahead of Google’s I/O conference. Read more

Say hello to the portal: A new, always-on video portal lets people in New York City and Dublin interact in real time. Portals.org, the organization behind the project, wants it to encourage people to interact with one another “above borders and prejudices.” Read More

OpenAI explores allowing AI porn: The company released a new NSFW policy intended to start a conversation about how it might allow explicit images and text in its AI products. But can we trust OpenAI — or any generative AI vendor — to do it right? Read More

Cops can’t use Microsoft’s AI tool: Microsoft has reaffirmed its ban on U.S. police departments from using generative AI for facial recognition through its enterprise-focused tool: Azure OpenAI Service. Read More

Dorsey says bye to Bluesky: Ex-Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky’s board. In a statement, the company thanked Dorsey for his help funding Bluesky and said they are actively looking to replace his seat. Read More

Is Gen Z ditching Tinder for Hinge?: Match Group released its first-quarter earnings report, which shows a steady decline of Tinder’s paying user base. But Hinge is on track to become a “$1 billion revenue business,” in part due to its à la carte offerings for price-conscious Gen Zers. Read More

Spotify paywalls lyrics: The music streamer quietly confirmed that it has started moving its lyrics feature behind a paywall in an attempt to entice more users to migrate to its Premium subscription service, invoking the ire of users. Read More

Analysis

Apple’s “Crush” ad is disgusting: Devin Coldewey says Apple’s latest ad that crushes analog creative tools into an iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read More

How Newchip’s bankruptcy threatened thousands of startups: Mary Ann Azevedo and Christine Hall report on startup accelerator Newchip’s fall from grace and the ripple effects on its founders — including those who lost their companies in the fallout. Read More

Is rabbit’s R1 really that bad?: Much has been said about rabbit’s ambitious R1 AI assistant and it not living up to its promises. Devin argues that even though it likely shipped too early, an experimental device like this is a fun look at a possible future. Read More

More TechCrunch

Ola Electric, India’s largest electric two-wheeler maker, saw its shares rise as much as 20% on its public debut on Friday, making it the biggest listing among Indian firms in…

Ola Electric surges in India’s biggest listing in two years

Rocket Lab surpassed $100 million in quarterly revenue for the first time, a 71% increase from the same quarter of last year. This is just one of several shiny accomplishments…

Rocket Lab’s sunny outlook bodes well for future constellation plans 

In 1996, two companies, Patersons HR and Payroll Solutions, formed a venture called CloudPay to provide payroll and payments services to enterprise clients. CloudPay grew quietly over the next several…

CloudPay, a payroll services provider, lands $120M in new funding

The vulnerabilities allowed one security researcher to peek inside the leak sites without having to log in.

Security bugs in ransomware leak sites helped save six companies from paying hefty ransoms

Featured Article

A comprehensive list of 2024 tech layoffs

The tech layoff wave is still going strong in 2024. Following significant workforce reductions in 2022 and 2023, this year has already seen 60,000 job cuts across 254 companies, according to independent layoffs tracker Layoffs.fyi. Companies like Tesla, Amazon, Google, TikTok, Snap and Microsoft have conducted sizable layoffs in the…

A comprehensive list of 2024 tech layoffs

A new “beta rabbit” mode adds some conversational AI chops to the Rabbit r1, particularly in more complex or multi-step instructions.

Rabbit’s r1 refines chats and timers, but its app-using ‘action model’ is still MIA

Los Angeles is notorious for its back-to-back traffic. Three events that promise to bring in millions of spectators from around the world — the 2026 World Cup, the Super Bowl…

Archer to set up air taxi network in LA by 2026 ahead of World Cup

Featured Article

Amazon is fumbling in India

Amazon’s decision to overlook quick-commerce in India is now looking like a significant misstep.

Amazon is fumbling in India

OpenAI’s GPT-4o, the generative AI model that powers the recently launched alpha of Advanced Voice Mode in ChatGPT, is the company’s first trained on voice as well as text and…

OpenAI finds that GPT-4o does some truly bizarre stuff sometimes

On Thursday, Box filled in a missing piece on its AI platform when it bought automated metadata extracting startup, Alphamoon.

Box adds crucial piece to its AI platform with Alphamoon acquisition

OpenAI has announced a new appointment to its board of directors: Zico Kolter. Kolter, a professor and director of the machine learning department at Carnegie Mellon, predominantly focuses his research…

OpenAI adds a Carnegie Mellon professor to its board of directors

Count Spotify and Epic Games among the Apple critics who are not happy with the iPhone maker’s newly revised compliance plan for the European Union’s Digital Markets Act (DMA). Shortly…

Spotify and Epic Games call Apple’s revised DMA compliance plan ‘confusing,’ ‘illegal’ and ‘unacceptable’

Thursday seeks to shake up conventional online dating in a crowded market. The app, which recently expanded to San Francisco, fosters intentional dating by restricting user access to Thursdays. At…

Thursday, the dating app that you can use only on Thursdays, expands to San Francisco

AI companies are gobbling up investor money and securing sky-high valuations early in their life cycle. This dynamic has many calling the AI industry a bubble. Nick Frosst, a co-founder…

Cohere co-founder Nick Frosst thinks everyone needs to be more realistic about what AI can and cannot do

Instagram is rolling out the ability for users to add up to 20 photos or videos to their feed carousels, as the platform embraces the trend of “photo dumps.” Back…

Instagram is embracing the ‘photo dump’

Welcome back to TechCrunch Mobility — your central hub for news and insights on the future of transportation. Sign up here for free — just click TechCrunch Mobility! Anyone paying…

Lyft ‘opens a can of whoop ass’ on surge pricing, Tesla’s Dojo explained and Saudi Arabia pumps $1.5B into Lucid

Flint Capital just closed its third fund at $160 million. Its has a unique strategy for finding its limited partner investors. 

Flint Capital raises a $160M through an unusual fund-raising strategy

Earlier this week it emerged that the DPC had instigated court proceedings seeking an injunction against X over the data processing without consent.

Elon Musk’s X agrees to pause EU data processing for training Grok

During testing, Google DeepMind’s table tennis bot was able to beat all of the beginner-level players it faced.

Google DeepMind develops a ‘solidly amateur’ table tennis robot

The X account announced that its Premium+ subscription would now be “fully” ad-free, leading some to question how this change would affect creator earnings.

As X sues advertisers over boycott, the app ditches all ads from its top subscription tier

Apple has further revised its compliance plan for the European Union’s Digital Markets Act (DMA) rulebook, which, since March, has forced it to give iOS developers more freedom over how…

Apple revises DMA compliance for App Store link-outs, applying fewer restrictions and a new fee structure

The rise of neobanks has been fascinating to witness, as a number of companies in recent years have grown from merely challenging traditional banks to being massive players in and…

Chime and Dave execs are coming to TechCrunch Disrupt 2024

If you visited the Wikipedia website on mobile this week, you might have seen a pop-up indicating that dark mode is ready for prime time.

How to enable Wikipedia’s dark mode

The home security company says attackers accessed databases containing customer home addresses, email addresses, and phone numbers.

Home security giant ADT says it was hacked

The Looking Glass Pro has a 6-inch display and a foldable base. It shows spatial images like those created with the Apple Vision Pro and iPhone 15 Pro.

Looking Glass’ new lineup includes a $300 phone-sized holographic display

TikTok’s latest offering is capitalizing on the app’s ability to serve as a discovery engine for other media — something its users already take advantage of by sharing short clips…

TikTok partners with Warner Bros. to become a discovery engine for TV and movies

Cocoon is a new startup built on the belief that greener steel production and the creation of concrete slag doesn’t have to be an either/or proposition.

Cocoon is transforming steel production runoff into a greener cement alternative

SoundHound, an AI company that makes voice interface tech used by car companies, restaurants and tech firms, is doubling down on enterprise services by playing consolidator in a crowded market.…

SoundHound acquires Amelia AI for $80M after it raised $189M+

Seeking mental health support is a complex process, but some founders believe that using AI to formalize techniques like cognitive behavioral therapy (CBT) can help folks who might not have…

Feeling Great’s new therapy app translates its psychiatrist co-founder’s experience into AI

The U.K.’s antitrust regulator has confirmed that it’s carrying out a formal antitrust investigation into Amazon’s ties with Anthropic, after Amazon recently completed a $4 billion investment into the AI startup.…

UK launches formal probe into Amazon’s ties with AI startup Anthropic